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Strategic Marketing

For companies looking to align marketing and sales with real growth goals, our Strategic Marketing unit offers services ranging from concrete digital-marketing solutions to clear advisory work for business growth — with long-term partnership and commitment.

We stand apart through a close, professional approach focused on results that combine strategy with execution.

001 · Service

Digital Marketing

The focus of the campaigns we run with our clients is directly tied to achieving forecasted sales. Every action starts with a brief that lays out the value proposition, clear platform-specific goals, creative assets and messaging per campaign, and a return-on-investment projection with a tight margin of error.

We define a detailed sales and conversion funnel for each campaign and business model.

WBA platforms: Google Ads, Meta and Brevo

Brief

Value proposition, goals and messaging by platform.

Conversion Funnel Design

Detailed sales funnels for each business model.

Projected ROI

Return on investment with a tight margin of error.

Portafolio

Lo que hemos hecho.

002 · Service

Consultancy

6 — 8 weeks · 4 stages

The consultancy is a six- to eight-week process during which we run an in-depth study of the company's marketing and commercial situation. The study is structured in four stages.

Context

In this stage we run on-the-ground research including visits, meetings and interviews with the main actors in the business ecosystem that affect marketing and commercial management:

  • Company introduction / background
  • Strategic aspects of the brand / company
  • Current state of the product / service line
  • Marketing macro-environment factors
  • Current state of the market the company / product operates in
  • Competitor and substitutes analysis
  • General KSFs (Key Success Factors) required to succeed in the market / product
  • Diagnosis of the current marketing situation

Major strategic marketing / commercial decisions

In the second stage we set marketing and commercial objectives. We define the new strategic foundations needed to achieve the expected results.

  • Analysis, tools and additional market research as needed
  • New marketing / commercial strategy

Operational Marketing

To deliver a coherent strategy, we refine the company's marketing mix. We provide detailed strategies for how to present products and services, pricing and price strategy, distribution and channel review, and promotion / advertising.

  • Marketing Mix

Implementation and execution

We implement the action plan and build models that clearly and tangibly show the value received from advertising spend across each digital and traditional channel, according to the business model. We work to provide certainty around sales forecast and ROI for each campaign and channel.

  • Key product / market legal aspects and strategy to consider
  • Detailed action program (with Gantt chart and owner)
  • Budget, projections and metrics
  • Results monitoring
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Preguntas frecuentes.

How long does a consultancy take?

The full 4-stage consultancy (Context, Decisions, Operational, Implementation) takes between 6 and 8 weeks.

Focused advisory or digital-marketing plans can be shorter — from 2 weeks — depending on agreed scope.

How do you measure campaign ROI?

Every campaign is designed with a brief that defines the value proposition, platform-specific goals and a projected return on investment.

We report results with a tight margin of error and adjust based on real metrics: CPL, CAC, conversion, LTV and ROAS depending on the business model.

Do you work with all digital channels?

Yes. We run campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn and email marketing.

The channel mix is defined based on target audience, sales cycle and commercial model. We don't aim to cover every channel — only the ones with provable ROI.

What does the company need to start?

Availability for initial interviews with the main actors in the business ecosystem, access to historical marketing and sales data, and a responsible counterpart who can make strategic decisions during the process.

Do you provide ongoing support?

Yes. We offer monthly plans to execute the action plan, monitor results and adjust strategies.

The consultancy can be a one-off or evolve into a long-term relationship — we prefer the latter, where we can demonstrate consistency in results.

What if we don't have a previous marketing plan?

We build it from scratch. The Context stage includes all the market research, competitor analysis and diagnosis we need to make informed decisions.

We don't require clients to arrive with a ready-made plan — in fact, starting clean often delivers better results.

Our commitment

We partner with companies that want to grow with purpose.

We combine design, technology and marketing strategy so every step has impact and meaning. Tell us what you need and let's work together.

Teléfono

+569 94789876

Email

contacto@wba.cl

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